Positive
We want to spread happiness through games. Millions of families and friends around the world gather around our board games to spend quality time together.
Social
Games are best enjoyed with good company. Board games develop thinking, memory and strategic skills in both young and old – and keep them away from screens.
Entertaining
The main goal of our games is to entertain. We know that we have succeeded when our games are played time and time again, from one generation to the next.
Honest
The Finnish persistence ‘sisu’ and honesty guide our way when dealing with customers and partners. We play hard, but fair.
Responsible
We are a responsible family business. Ecological thinking and sustainability are at the core of our products and the whole production chain.