The strong tradition of the Finnish toy industry continues as Tactic Games, the company from Pori known for its board games, outdoor games, and toys, announced today that it is purchasing the 70-year-old AB Plasto Oy, located in Åland. The acquisition combines two traditional players in the toy industry, whose deep roots in Finnish values further strengthen the future of Finnish toy production.
Plasto is widely known for its durable and iconic toys that have brought joy to Finnish children for generations. Plasto’s scooters, trucks, and various sand and outdoor toys are a familiar sight in Finnish playgrounds.
The acquisition is a natural step in Tactic Games Oy’s strategy, which emphasizes Finnish values and responsibility.
”We have observed Plasto’s activities for a long time, and we are now happy to be part of its future. Plasto’s toys are more than just toys, they play a significant role in Finnish childhood memories and as builders of national identity. That is why the products are a great fit alongside Tactic’s popular brands. For example, the international hits Mölkky® and Alias are now joined by a quality brand that is aimed at the youngest members of the family.” Tactic Games’ CEO Lauri Nieminen says.
Tactic Games is a Finnish family company that has grown over half a century to become one of the most significant toy and game powerhouses in Northern Europe. With the acquisition, the company’s know-how and product range expands even deeper into the world of toys.
Plasto’s toy factory was founded in 1954 and it is located in Åland. All products feature the Key Flag symbol, representing Finnish origins and quality. Products bearing the Key Flag have been designed for Finnish consumers and manufactured responsibly and ethically.
”The acquisition is a significant milestone for both companies. Plasto’s products represent longevity and durability, the opposite of disposable toys. We will develop Plasto’s durable and Finnish children’s products, strengthen their international sales, and continue the company’s impressive 70-year-old tradition.” says Lauri Nieminen.
Plasto’s CEO Bruno Carlson adds:
”It was important for us to find a partner who shares our values and sees how unique our toys are and our company is. With Tactic, we can make sure our beloved products not only remain but grow and thrive.”
With the acquisition, the production methods, distribution channels, and design expertise of both companies combine, creating synergies that strengthen the companies’ position both domestically and internationally. Responsible production and valuing Finnish work are at the very core of the acquisition. Together, the companies continue to commit to high quality and ethical standards in all activities.
For Tactic, the acquisition means more than simply expanding their product range and production capabilities, it also creates the basis for new types of innovations and creativity in the toy industry.
“Our companies are united by strong values in responsibility and Finnish work, and we appreciate Plasto’s extremely professional and committed personnel. Shared resources enable us to develop new products that will stand the test of time and wear and tear, bringing joy to current and future generations.” Lauri Nieminen adds.
In addition to AB Plasto Oy, the acquisition also includes the Swedish subsidiary Plasto World of Entertainment AB. The companies will become part of the Tactic corporation on May 1, 2024.
Tactic Games Oy specializes in games and toys, continuing to bring tradition and innovations into the global market.
Founded: Tactic Games Oy was founded in 1967 in Pori, where the parent company and factory are still located.
Specialty: The company specializes in producing high-quality and entertaining games and toys that are designed to create unforgettable moments for families and friends.
International activities: Tactic Games Oy is an active player in the international market, and it has subsidiaries and branches in Europe and the United States.
Production in Finland: Most of Tactic’s products are manufactured in Finland, ensuring high-quality products and responsible production.
As part of the Tactic corporation: Tactic Games Oy is part of the Tactic corporation that also includes other significant game and toy companies, such as Mölkky Oy, Bex Sport AB, and AB Plasto Oy.
Commitment to responsibility: The company is committed to high-quality and responsible production and environmentally friendly practices.
Positive influence on the everyday lives of families: Tactic Games Oy’s products have a significant role in children and families spending time together and having fun doing it.
Ab Plasto Oy is a reliable partner for families, offering innovative and safe toys that are a significant part of Finnish play culture.
Tradition in Finland: Ab Plasto Oy is a Finnish company with a solid history in domestic toy production. Plasto turned 70 this year!
Broad product range: The company specializes in manufacturing diverse and high-quality toys for children and families.
Positive influence on society: Plasto’s products have played a significant role in the everyday lives of many children and families, promoting positive interactions and togetherness. The product range is diverse, from outdoor play products to scooters to toy vehicles.
Responsible actions: Ab Plasto Oy emphasizes responsibility in its production and strives for environmentally friendly practices.
HQ in Åland: The company’s HQ and factory are located in Åland, strengthening the company’s strong Finnish identity.
More info about Plasto: www.plasto.fi
