The strong tradition of the Finnish toy industry continues as Tactic Games, the company from Pori known for its board games, outdoor games, and toys, announced today that it is purchasing the 70-year-old AB Plasto Oy, located in Åland. The acquisition combines two traditional players in the toy industry, whose deep roots in Finnish values further strengthen the future of Finnish toy production.

Plasto is widely known for its durable and iconic toys that have brought joy to Finnish children for generations. Plasto’s scooters, trucks, and various sand and outdoor toys are a familiar sight in Finnish playgrounds.

The acquisition is a natural step in Tactic Games Oy’s strategy, which emphasizes Finnish values and responsibility.

”We have observed Plasto’s activities for a long time, and we are now happy to be part of its future. Plasto’s toys are more than just toys, they play a significant role in Finnish childhood memories and as builders of national identity. That is why the products are a great fit alongside Tactic’s popular brands. For example, the international hits Mölkky® and Alias are now joined by a quality brand that is aimed at the youngest members of the family.” Tactic Games’ CEO Lauri Nieminen says.

Tactic Games is a Finnish family company that has grown over half a century to become one of the most significant toy and game powerhouses in Northern Europe. With the acquisition, the company’s know-how and product range expands even deeper into the world of toys.

Plasto’s toy factory was founded in 1954 and it is located in Åland. All products feature the Key Flag symbol, representing Finnish origins and quality. Products bearing the Key Flag have been designed for Finnish consumers and manufactured responsibly and ethically.

”The acquisition is a significant milestone for both companies. Plasto’s products represent longevity and durability, the opposite of disposable toys. We will develop Plasto’s durable and Finnish children’s products, strengthen their international sales, and continue the company’s impressive 70-year-old tradition.” says Lauri Nieminen.

Plasto’s CEO Bruno Carlson adds:

”It was important for us to find a partner who shares our values and sees how unique our toys are and our company is. With Tactic, we can make sure our beloved products not only remain but grow and thrive.”

With the acquisition, the production methods, distribution channels, and design expertise of both companies combine, creating synergies that strengthen the companies’ position both domestically and internationally. Responsible production and valuing Finnish work are at the very core of the acquisition. Together, the companies continue to commit to high quality and ethical standards in all activities.

For Tactic, the acquisition means more than simply expanding their product range and production capabilities, it also creates the basis for new types of innovations and creativity in the toy industry.

“Our companies are united by strong values in responsibility and Finnish work, and we appreciate Plasto’s extremely professional and committed personnel. Shared resources enable us to develop new products that will stand the test of time and wear and tear, bringing joy to current and future generations.” Lauri Nieminen adds.

In addition to AB Plasto Oy, the acquisition also includes the Swedish subsidiary Plasto World of Entertainment AB. The companies will become part of the Tactic corporation on May 1, 2024.